Brian and I saw Helvetica last night. If you ever need to be inspired that words (literally the *words*) have power, this is a brilliant example. This film was a love letter to and a rant against helvetica and it totally inspired me to be more conscious of the fonts I choose.
Sadly, I can’t think of the last time I used helvetica deliberately. It was the standard font of my Mac youth and when I was given the opportunity to choose between several fonts, tired old helvetica got the shaft. When I swapped back and forth from Mac at home and PC at work, I switched over to arial, which seemed “newer” me. (And after reading this article I think that that part of my life is better left forgotten.) Eventually, even arial seemed dull and I became enamoured of verdana for everyday use for both screen and print, Tw Cen MT, when I felt “modern,” and garamond when I was feeling pretentious.
Now I say, Viva La Helvetica!
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